TESLA X LUCIANA FISHER

SWOT Analysis of Tesla Tesla has  six Gigafactories  around the world. The California, Shanghai, Berlin and Texas factories are responsible for vehicle manufacturing. The Nevada and New York factories are responsible for the production of battery packs and solar roofs respectively. Strengths of Tesla: The Most Valuable Automobile Firm Strong Flexible and divisional Organization structure  Strong Market  Segmentation, Targeting and Positioning Effective Marketing Strategies:  Tesla is worldwide famous for its  0$ marketing strategy .  Innovation:  Tesla is involved in research of alternative energy such as, hydrogen cell power-powered electric cars,   hybrid cars  and plug-in hybrids. Market Dominator:  Along with Ford and GM, Tesla is recognized as one of the “Big Three” players in the electric car market. Weaknesses of Tesla:   Tesla is a one man show:  Tesla = Musk and he is a controversial CEO that directly affects the company value with his constant antics. 

TESLA   Mission Statement:  “to accelerate the world’s transition to sustainable energy.”    The  Tesla Model 3  has been one of the most popular electric vehicles for years. Since its debut in 2017, the battery-powered car has become the best-selling electric vehicle of all time — with more than 1,000,000 Model 3s selling within just three years of starting production.