TESLA X LUCIANA FISHER

                                                                              Tesla CEO:  Elon Musk  As previously mentioned, Tesla does not have a Marketing/Advertising/Public Relations budget. However, the creativity of Tesla owners and followers is at the forefront of its massive social media presence and content creation. The brand also relies heavily on the superstar power of its CEO stunts and antics on Twitter. The company often goes brilliantly viral (although sometimes it also gets into trouble). In 2018, Tesla sent a car into space and live-streamed the action, creating buzz and generating tons of free publicity and excitement worldwide.

  Tesla has used steadfast market segmentation as a ladder to reach its true audience. It catered to the wealthiest segment of society until it had enough money to build a more affordable model so middle class could buy it, and now, it has done it again with Model 3. The company is set to repeat the success and have affordable passenger models for everyone's needs in years to come. To fulfill its mission to accelerate sustainable transportation worldwide, Tesla is now aiming for a different segment with its commercial truck line, the Tesla Semi, and has successfully secured contracts with Pepsi Co, UPS and Sysco.