The Tesla brand name pays
tribute to world famous Serbian American inventor Nikola Tesla, the inventor of the alternating-current (AC), the Tesla coil, and a three-phase
transmission system, making it the perfect
name for an innovative electric car company with eyes on
the future. With the brand name associated with excellence and the red T-shaped
logo being minimalistic, and easily recognizable worldwide. It creates awareness and attracts customers. Tesla
focuses on creating an emotional relationship with its customers, hence
the red passionate color chosen to represent the brand.
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