TESLA X LUCIANA FISHER

With engineering at its core, aside from manufacturing and selling electric car components and large-scale household batteries, Tesla, Inc. has entered the solar panel market. Tesla is continuously developing cutting-edge technology.  To meet high quality and productivity standards, Tesla is constantly enhancing its products and processes. Operational managers at Tesla conduct quality reviews of, and improve, manufacturing processes regularly.

Tesla charging stations, once scarce, today can be found around the country in large numbers. Global Vision: starting November 2021 Tesla started providing an adapter that can be used at any EV charging station and opened its charging stations to all other EV's  living up to its mission and vision "to accelerate the world's transition to sustainable energy."  This change in vision provided drivers  with more than 140,000 ports across 53,000 stations in the USA.  Fast chargers have grown by over 30% in Europe. Public fast chargers are available in Germany (9,200), the U.K. (7,700), Norway (6,700), France (4,500), Spain (2,600), and in the Asia/Pacific region (1,801). Numbers are set to increase by 2030. For an interactive map of worldwide locations click  Here .

The Tesla brand has developed and catered to a niche competitive advantage, a segmented market of middle-aged white and wealthy men. Tesla aims to reach a broader demographic with its affordable Model 3. Four categories of consumers willing and able are targeted: eco-friendly, tech-savvy, entry-level luxury shoppers, and the ultimate luxury consumer.

  Although Tesla is known for being concerned about the environment and sustainability, the company has often come under fire for failing to commit to its ethical and social responsibility pledge fully by neglecting to provide the EPA with a fair report of its pollution emission. The EPA fined the California Giga factory several times in the past few years, and the company was cited and fined 33 times for violations by the Bay Area Air Quality Management District. 

SWOT Analysis of Tesla Tesla has  six Gigafactories  around the world. The California, Shanghai, Berlin and Texas factories are responsible for vehicle manufacturing. The Nevada and New York factories are responsible for the production of battery packs and solar roofs respectively. Strengths of Tesla: The Most Valuable Automobile Firm Strong Flexible and divisional Organization structure  Strong Market  Segmentation, Targeting and Positioning Effective Marketing Strategies:  Tesla is worldwide famous for its  0$ marketing strategy .  Innovation:  Tesla is involved in research of alternative energy such as, hydrogen cell power-powered electric cars,   hybrid cars  and plug-in hybrids. Market Dominator:  Along with Ford and GM, Tesla is recognized as one of the “Big Three” players in the electric car market. Weaknesses of Tesla:   Tesla is a one man show:  Tesla = Musk and he is a controversial CEO tha...

TESLA   Mission Statement:  “to accelerate the world’s transition to sustainable energy.”    The  Tesla Model 3  has been one of the most popular electric vehicles for years. Since its debut in 2017, the battery-powered car has become the best-selling electric vehicle of all time — with more than 1,000,000 Model 3s selling within just three years of starting production.